On August 28,
there was a lecture titled “Digital Nomad Meetup” at J-Space in the Jeju
Creative Economy Innovation Center. Three lecturers shared the expertise they
gained so far or their current direction of work under the theme of “Smart
Work, Working Smart”. Presentations were given in the order of Section Chief Ji
Yoon Hwang from Microsoft Korea, President Ji Hwan Kim from Alleys Wonderlab,
and Team Leader Hyeon Ah Moon from Jeju Smart Welfare Center. The interviewee I
had scheduled in advance was with President Ji Hwan Kim.

President Ji Hwan Kim giving a lecture at the “Digital Nomad Meetup” -
Jeju Creative Economy Innovation Center / 2017
Other than the
fact that he participated in the “Jeju Daum” program in April, I listened to
President Kim’s lecture without knowing any other information. I actually
laughed out loud as I listened to his stories. It wasn’t because the stories
were particularly enjoyable or funny, but because his attitude in handling any
situation was so interesting and shocking. I think most people probably thought
the same. President Ji Hwan Kim explained the past image of difficult companies
and their future direction sharp-witted and refreshing manner. His stories may
have been more interesting because I could never be in his shoes. I met him
right after his lecture and decided to listen to what kind person he is.
#
My life is an experiment regarding work
Ji Hwan Kim I
studied design in engineering school, but I always struggled with my identity.
“What kind of work am I doing now, and what must I do?” was a lifelong project
for me. That’s how I cam to create my very own life and work style. My way of
life is the result of my experience with delivering newspapers, working as a 3D
animation intern, Naver UXDP, entering graduate school, working at a
conglomerate, and a startup. To the people around me, I was always someone who
was doing something new, a person who is always experimenting. When I decided
to create a startup, my family and friends weren’t even surprised, probably
because they saw through all these years that this was my way of life and
attitude.
“You have to try
it to know. Let’s try it!”
I didn’t know that
I would end up becoming the president of a startup. I just wanted to do what I
wanted to do, and that’s how I ended up here today. I entered graduate school
and graduated with a degree in UX and interaction design, then I worked as a
researcher at LG Electronics for about 3 years. I wasn’t very creative, but I
loved new ideas and trying new things, and I started doing work that involved
discovering UX ideas using future technology. For 3 years, we applied for
patents for over 400 ideas. LG Electronics complemented me, gave me an award
for being the king of inventions, my patents went in the hall of fame, and even
got sold to Microsoft. Seeing all of this, I began to realize that people
actually need my ideas. I started wanting to launch my services, products, and
ideas to people and the world, and that’s how I created a startup.
# A completely different way of life, Start “up”

With company employees,
President Ji Hwan Kim, Co-founder Samuel Lee, Co-founder Rae Yeong Chang,
Co-founder Wung Jun
Ji Hwan Kim Creating a new business was not easy. Everything from gathering team members,
creating an organization for that company that we would be operating together,
collecting the required funds were all unfamiliar and difficult tasks. I first
started to gather team members as I was discovering new ideas in the Future
Play Incubator, and I started looking for investors and was able to establish a
corporation after 1 year. 4 outstanding co-founders had my back as they worked with
me, and a total of 6 people are working together to create this business today.
Even after 2 years, everything is still new and we’re still doing things that
we’ve never done before. We experienced things that we only read about in
books. Executing a business idea and turning it into a reality was much more
difficult than I expected.
We are turning
street view videos posted by users spatial terrain information, and using this
data to create video maps that can be used to explore regions. Since we’re a
startup, instead of saying that we’re doing something specific, I think it’s
more appropriate to say that we’re working hard to do what we love in our very
own style. We’re creating our own culture and finding the business in a free
environment where nothing is set in stone. Carrying out our very own business
in our very own style. That’s my way of life. It’s also the reason why I
created a startup.
#
Then, there’s nothing I can’t do.
There are lots
of people who created startups, and I’m well aware of their characteristics.
They try to find a more efficient and fun method that is different from
traditional methods, they create their own colors that stand out from others,
and focus on giving shape to ideas and items that they make together instead of
working for money. But I was shocked while listening to President Ji Hwan Kim’s
lecture because he actually turned ALL his ideas into actions. What he said at
the beginning of his lecture still rings in my mind. If you increase
efficiency, there’s nothing you can’t do.
Ji Hwan Kim My
first thought when I created the startup was, “I’m the president, I can make
the system however I want! What should I do first?” First, I established a basic system then I
unfolded my ideas just as they are. So what I tried was the free clock-in
system. When I was working at a conglomerate, it was so hard because it was so
far away. That’s why I decided to get rid of designated work hours! That’s how
I started the company. I created a freestyle culture where we can turned on gaming
broadcasts or Netflix on secondary monitors of company computers and even
created a space where we can play games together. We played games after eating
meals together, and even had company barbecues that I only ever dreamed about.
And isn’t working from home essential for a startup? I tried allowing people to
join tasks through video chat. About 3 months later, I started to regret that
decision.
None of the
employees were coming to the office very much. It wasn’t work the smart life
that I had intended, but it was because of laziness. The purpose of the main
monitor and secondary monitory became switched, and things were crazy when it
was baseball playoff season. The games we played after meals were not just
break times because they started lasting for 3 hours, and once company dinners
ended, everyone just scattered. I allowed employees to work from home as much
as they like, but they often just wanted to rest instead of working hard. I
decided that this could not continue and started reflecting on what I’ve been
misunderstanding.
Since I kept
referencing the culture of Silicon Valley, I felt like I should be something
doing. All the co-founders are from conglomerates and I felt bad that I was
giving them the salary of a fresh employee, so I kept giving them things
because I felt like I should be compensating them. I thought that doing that
would motivate them. But as I kept up the “motivation” experiment, I realized
that motivation does not come from any benefit but from the feedback we
received from users of our program. When a developer achieved something,
everyone applauded, we uploaded the results. When users gave feedback
requesting that we fix a problem they encountered by using the program, we
naturally started to work harder.
From the left Development Team
Leader Rae Yeong Change, CTO Wung Jun, CXO Samuel Lee, President Ji Hwan Kim,
Web Developer Jae Kwon Han,
Android Developer Seok Weon Chung
In the end, I
thought about efficiency. I started revising methods I tried in order to
improve efficiency. I kept the free clock-in system, but I made 11:00 meetings
mandatory. During these meetings, we started communicating on things that
happened the day before and the present. We continuously communicated on why we
have to do certain things for all tasks, and we kept updating our individual
objectives. When we had company dinners, we didn’t do it without a purpose
anymore. We designated an “Everything Day” where we looked through and reviewed
something we developed and released, then went to eat pork belly or something
as a sense of a reward. I allowed working from home for reasons related to
efficiency. Even if they worked from home, they had to join meetings through
video, their screen in the office would have to be on the video chat screen,
and they should always be in their seat. I kept experimenting with efficiency
in this way and I don’t plan on stopping.
# Working remotely, Digital Nomad and Jeju Daum
I initially
wanted to talk about “Digital Nomad” and “Smart Working”, but President Kim’s
lecture came as a surprise. During his lecture, he said, “There were no digital
nomads there.” I wanted to know more about this, so I asked him about the “Jeju
Daum” program that he took part in.
Ji Hwan Kim While
I was experimenting with efficient work, I started taking an interest in people
who “work remotely”. So while I was researching digital nomads, I found out
about “Jeju Daum” and participated in April. I said this to the team leader
before he went. “I’m going to try the digital nomad experiment for one month.
I’ll give the same amount of work, but do whatever you want to do while doing
100% of the work that is given. If results are at 80% for one month, it’s a
failure. If it’s at 120%, then we’ve expanded.” The team leader took part in
the Jeju Daum program and worked very hard. His conclusion was that our
experiment was a failure. When I said there were no digital nomads there, I was
referring to developers, of course. It wasn’t the right work environment for
developers. That’s why we’re still analyzing results in order to try the next
digital nomad experiment.
Apart from the
interview, I talked to President Ji Hwan Kim about the definition of “digital
nomad” for a long time. As the term started getting popularized, didn’t it
start to have a static image? I wholeheartedly shared his concern that this
lifestyle had an image of “extravagance” as if you can only be called a digital
nomad if you’re working at a cafe, a place where you can see the ocean, or
ALWAYS moving around.
Ji Hwan Kim I think
if you call yourself a digital nomad, then you’re a digital nomad.
President Kim
said you can still be a digital nomad even if you work in an office and I agree
with him. What we have to focus on is not the “image of a digital nomad”, but
finding and establishing the work environment that is right for each person,
# Digital Nomad in Nepal
President Kim
said he went to Nepal in order to experiment with digital nomad again. He
thought that since efficiency suffered when one person tried it last time, he
wanted to try it with everyone. I laughed again at his efforts in turning ideas
into reality.
Ji Hwan Kim We planned on going to Nepal as a
global project because we wondered what it would be like to get a video map of
the Himalayas, thinking it may be commercially viable. In Nepal, there are
guides and porters. We thought it would be fun to take videos with them and
create video maps. That’s how we started this project and got funding. At the
end of the year, we’ll all be going to Nepal to implement our project in line
with the environment and really work together. I’m going to see what it’s like
to go overseas with all my employees and experiment with them. If the Nepal
project is successful, I’d like to apply the project to landmarks across the
world such as Angkor Wat and the pyramids in Egypt. But first, I’d like to have
employees do testing through this first experiment.
Introducing and explaining AlleysMap to a Google local
guide - Kathmandu, Nepal / August 2017
# Failure is an advantage
After getting
completely immersed in his story, I had forgotten why I was there about halfway
through. I had to get an interview I could contain in writing, but I kept
asking things I was curious about instead. I wanted to hear more about his time
in Jeju. I asked him what advantages he gained from spending one month in Jeju
through “Jeju Daum”.
Ji Hwan Kim I think the fact that we failed in our
experiment is a benefit in itself. I don’t think of failure as a bad thing. If
you end in failure, that’s certainly a problem. That’s because failure doesn’t
mean I’m going to quit, but rather that I’ll keep going. To be honest,
experimenting with something is not always easy. How much money could a company
with 6 people have? I wanted to spend time in Jeju, but the cost of
accommodations was considerably high. The fact that I was able to experiment
through this program was reason enough for me to take part in the program. If
this program can be marketed, they should say, “Come as you are. Experiment and
experience failure!” I didn’t think that we absolutely have to succeed after
coming here. Startups have the greatest advantage of being a place of
experiment.
I was just so
happy that I even had the opportunity to try. I think it would be great to
experiment with various other things in the future. For example, if I can try
something at Jeju Daum, I will create a digital nomad persona or character. I
would create different types of digital nomad characters based on statistics,
such as a person who works at a seaside cafe or a person who works quietly in a
corner, and ask what type of character I would be if I supported Jeju Daum? It
would also be fun to participate for one month, then find out what kind of
character I am. I love these different methods. I hope the Jeju Daum program is
fun and successful. I think it would also be nice to rent out a cafe instead of
having it here in the future!

Group photo from the first day
of Jeju Daum - Gandrock Guest House / April 2017
President Kim
said his attendance at this lecture is related to the Jeju Daum Program. As he
was recollecting his memories from the program, I asked him what I also asked
many other people in July. What is Jeju Daum to you? He smiled bashfully as he
asked, “Am I supposed to answer these questions without any preparation?” but
he answered without much hesitation.
Ji Hwan Kim: I think Jeju Daum is like a laboratory
and I’d like it to stay that way.
# Jeju once again
Near the end of
the interview, I asked him another question. If you could stay in Jeju for
another month, what would you want to do? How would you spend your time? His
answer was short but clear.
Ji Hwan Kim I just want to come and rest. I just
want to experience Jeju’s peaceful natural scenery, fresh air, and tranquil
starlight without having to think about anything. Before I began my startup, I
was busy exploring these vacation spots. Now, when I travel, it’s often for
work. I’ve been to all the famous vacation spots at least once, and I’m
familiar with Jeju now, so I would just like to experience rest in Jeju. I’m
just not sure when that day will come (laughter).
I nodded and laughed in agreement at his last words. That’s Jeju,
simply put.